Why Are Smarties Called Rockets in Canada?

Have you ever wondered why Smarties, the colorful candy coated chocolates, are called Rockets in Canada? It's a question that often piques the curiosity of candy enthusiasts and those familiar with these popular treats. Let's delve into the reasons behind this unique naming difference:

1. Trademark Conflicts

  • Smarties Trademark: In Canada, the trademark for the name "Smarties" is held by another confectionery product, specifically a sugar-coated tablet candy produced by a different company.
  • Avoiding Confusion: To prevent confusion and potential trademark infringement issues, the candy we know as Smarties in the United States and other countries is marketed under a different name in Canada.

2. Different Brands, Different Names

  • Nestlé Smarties: In most countries, including the United States and the United Kingdom, Smarties are produced by Nestlé and are known by this name.
  • Rocket Candy: In Canada, the equivalent candy is produced by a different company and marketed as "Rockets" to distinguish it from the existing Smarties brand.

3. Cultural and Regional Variations

  • Localization: It's not uncommon for product names to vary between countries or regions due to cultural differences, marketing strategies, or legal considerations.
  • Brand Recognition: By choosing a different name for the candy in Canada, manufacturers can maintain brand recognition and loyalty in that market while adhering to trademark laws and regulations.

4. Historical Context

  • Legacy Names: The naming of candies often has historical roots or legacy associations that influence decisions made by manufacturers.
  • Consumer Preferences: Consumer preferences and perceptions may also play a role in the choice of product names, with manufacturers selecting names that resonate with their target audience.


In conclusion, the reason why Smarties are called Rockets in Canada boils down to trademark conflicts, brand differentiation, and regional preferences. While the candy itself remains the same delicious treat loved by many, its name may vary depending on where you are in the world. So next time you're in Canada and craving some Smarties, remember to look for Rockets instead!